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Late-Night Scrolls Have Sleep Tolls: A Causal Link Between Evening Social Media Use & Delayed Sleep

While the siren call of evening social media scrolling can be alluring, a recent study suggests it may be eroding your precious sleep time. A collaboration between Duke University and Yale University uncovered a causal association between evening social media use and delayed sleep. This pivotal research, published in Sleep Medicine, scrutinized the online behaviors and sleeping patterns of 44,000 Reddit users over a span of 15 years. Its revelations underscore the importance of behavior-based sleep health research–an area where Neurobit's technologies can provide unparalleled assistance.

Many previous studies have found that exposure to blue light from screens can disrupt sleep by interfering with melatonin production. This new research, however, ventures deeper into the realm of human behavior, exploring how our evening engagement with social media might be pushing our sleep schedules out of sync.

By analyzing a whopping 120 million Reddit posts, the team discovered a significant trend. Users who posted to Reddit an hour before their typical bedtime tended to stay awake for an extra one to three hours. The delay was even more pronounced for those making multiple posts in the pre-bedtime period.

Meyerson, W. U., et al. (2023). The association between evening social media use and delayed sleep may be causal: Suggestive evidence from 120 million Reddit timestamps. Sleep Medicine, 107, 212–218.

These findings send a potent signal to the public health community about the role of evening social media use as a disruptor of healthy sleep patterns. In a world where social media use is practically ubiquitous, particularly among younger generations, this association warrants serious attention. It also underlines the need for advanced solutions like those provided by Neurobit, which offers unique, scientifically-backed, and validated tools for studying and enhancing sleep health.

One of the challenges in this area of research is identifying and changing behaviors that undermine healthy sleep patterns. This study indicates that evening social media use is one such problematic habit, potentially leading to sleep debt and impacting overall health. Furthermore, the question of how to precisely quantify the impact of such behaviors on sleep health remains a complex issue for researchers.

This is where Neurobit steps in. Neurobit Score, our advanced AI, and deep learning platform, enables researchers to gain precise insights into sleep events, thereby facilitating a comprehensive understanding of individual sleep health. Additionally, our Z3 Pulse wearable ECG device provides detailed sleep reports and personalized guidance based on user-specific data.

The Neurobit Hub, our state-of-the-art data collection and analysis platform, empowers researchers with extensive sleep datasets. These resources are invaluable for the discovery of novel sleep biomarkers and the development of tailored sleep health strategies. With these tools, Neurobit equips researchers to delve into the intricate landscape of sleep health and design effective interventions.

This study offers a critical reminder that our evening screen-time habits can delay sleep and potentially impact our well-being. As our lives become increasingly digitized, understanding and addressing such behaviors are of paramount importance. Neurobit is at the forefront of this mission, providing cutting-edge solutions that not only help individuals improve their sleep health but also aid researchers in understanding the complexities of sleep health.

We invite researchers, clinicians, and academics to explore our innovative solutions and discover how they can accelerate your sleep health research and interventions. For more information or to explore collaboration opportunities, please reach out to us.



Meyerson, W. U., Fineberg, S. K., Andrade, F. C., Corlett, P., Gerstein, M. B., & Hoyle, R. H. (2023). The association between evening social media use and delayed sleep may be causal: Suggestive evidence from 120 million Reddit timestamps. Sleep Medicine, 107, 212–218.

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